EMC Doubles Down on the Hybrid Cloud

Last Tuesday, EMC Corporation, a data storage, backup, and security company, announced that they would purchase two start up cloud technology companies, Spanning and Maginatics. They are introducing a new hybrid cloud platform that “which allows corporations to knit together information and applications in their data center with those stored in the public cloud.” This is a big deal for the company because cloud technology is becoming more relevant and is an easier way for big enterprises to manage their data. These acquisitions by EMC also allow them to compete further with bigger businesses such as Google and Amazon. Previously, IBM, NetApp, Microsoft, and other technology companies of the sort were EMC’s main rivals, but now, with the evolution of the cloud, bigger companies such as Google and Amazon are becoming their main rivals in the industry. Although the purchase of the two smaller cloud companies will not get them to the level of bigger companies, it is a good start for the future.

            With this announcement of EMC obtaining the two companies, they also said that they were launching the EMC Enterprise Hybrid Cloud Solution. This allows people who have data stored on the EMC products to combine it with data that is stored on the public cloud.  The purpose of this is that with the public cloud, it is easier to use and faster. With the EMC hardware products, it is slower, but it is much safer and reliable. The integration between the two services will combine the benefits of the public cloud and the EMC products. This new service will use EMC powered cloud service providers such as: VMware’s vCloud Air, Microsoft’s Azure, and other cloud services. It will also use the newly acquired companies.

            As stated earlier, the world of technology is changing and that obviously includes data protection, security, and back up. Companies such as EMC and IBM need to continue to revolutionize the technology world if they want to continue to be successful. Cloud technology is the future and companies need to realize that right away and get a head start on the competition. EMC did just that with the recent acquisitions and the previous acquisition of Cloudscaling in early October. Eventually, something new will come out that is better than the cloud, but for now it is the technology to have for companies in the industry.

Drew Hartel

http://blogs.wsj.com/cio/2014/10/28/emc-doubles-down-on-the-hybrid-cloud/